The battle for Halo's name reflects both the originality Bungie enshrined in the series and all the times that Halo's development almost took another path. Despite some consternation, Bungie agreed, and Halo: Combat Evolved released for the Xbox on November 15th, 2001. The game would be called "Halo: Combat Evolved", a nod to its ambitions of radically reshaping the action genre. Eventually, Microsoft came up with a compromise: a subtitle. But in an act of independence and vision typical of the studio, Bungie refused to budge on the name. Shooters didn't have names as cryptic, religious, and god forbid, feminine, as "Halo" they had violent, pithy monikers like Doom, Quake, and Counter-Strike. Microsoft, Bungie's eventual publisher for the game, bristled at the title. Despite the lack of internal enthusiasm, "Halo" stuck. Or it would have been if Bungie had followed the advice of the branding firm.Īrtist Paul Russel had another name in mind, one that was not popular among the team: "Halo". Bungie's creation would be defined by its primary antagonist: an alien religion waging genocide against humanity. But against the noise, one name stood out: "Covenant". Those names included some cosmically bizarre choices like Hostile Environment, K3, The Crystal Palace, and most perplexing, Santa Machine. On that board were potential names for Bungie Studios's sci-fi war game set to release on the Apple Mac. In 1999, a group of game developers and branding agents gathered around a whiteboard in a Chicago office. A special thanks to lunaramethyst, who helped me source information on its naming. Note: The following article contains major spoilers for Halo: Combat Evolved.
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